Webmaster Central Blog
Official news on crawling and indexing sites for the Google index
Taking advantage of universal search
Thursday, May 17, 2007
Posted by Vanessa Fox
Yesterday, at Searchology, we
unveiled exciting changes
in our search results. With universal search, we've begun blending results from more than just the web in order to provide the most relevant and useful results possible. In addition to web pages, for instance, the search results may include video, news, images, maps, and books. Over time, we'll continue to enhance this blending so that searchers can get the exact information they need right from the search results.
This is great news for the searcher, but what does it mean for you, the webmaster? It's great news for you as well. Many people do their searches from web search and aren't aware of our many other tools to search for images, news, videos, maps, and books. Since more of those results may now be returned in web search, if you have content that is returned in these others searches, more potential visitors may see your results.
Want to make sure you're taking full advantage of universal search? Here are some tips:
Google News results
If your site includes news content, you can, submit your site for
inclusion in Google News
. Once your site is included, you can let us know about your latest articles by
submitting a News Sitemap
. (Note News Sitemaps are currently available for English sites only.)
News Archive results
If you have historical news content (available for free or by subscription), you can submit it for
inclusion in News Archive Search
.
Image results
If your site includes images, you can opt-in to
enhanced Image search
in webmaster tools, which will enable us to gather additional metadata about your images using our Image Labeler. This helps us return your images for the most relevant queries. Also ensure that you are
fully taking advantage of the images
on your site.
Local results
If your site is for a business in a particular geographic location, you can provide information to us using our
Local Business Center
. By providing this information, you can help us provide the best, locally relevant results to searchers both in web search and on Google Maps.
Video results
If you have video content, you can host it on Google Video, YouTube, or a number of other video hosting providers. If the video is a relevant result for the query, searchers can play the video directly from the search results page (for Google Video and YouTube) or can view a thumbnail of the video then click over to the player for other hosting providers. You can easily
upload videos to Google Video
or to
YouTube
.
Our goal with universal search is to provide most relevant and useful results, so for those of you who want to connect to visitors via search, our best advice remains the same: create valuable, unique content that is exactly what searchers are looking for.
Hey! Rankings in mobile search results changed
April 21st, 2015
.
Check here if your site is mobile-friendly.
Labels
accessibility
10
advanced
193
AMP
2
API
2
apps
6
autocomplete
2
beginner
171
crawling and indexing
141
encryption
1
events
44
feedback and communication
74
general tips
81
geotargeting
1
Google+
1
hacked sites
8
hreflang
3
https
2
images
6
intermediate
204
interstitials
1
localization
21
malware
3
mobile
41
mobile-friendly
5
performance
11
products and services
57
search console
9
search queries
4
search results
105
security
5
sitemaps
43
structured data
11
TLDs
1
url removals
1
UX
1
verification
7
video
1
webmaster community
5
webmaster guidelines
44
webmaster tools
159
Archive
2016
Aug
Jun
May
Apr
Mar
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Feed
Google
on
Follow @googlewmc
Give us feedback in our
Product Forums
.
Subscribe via email
Enter your email address:
Delivered by
FeedBurner
Hey! Rankings in mobile search results changed April 21st, 2015.
