Cross-posted from the Google Developers Blog
Two weeks ago, over 7,000 developers descended upon Mountain View for this
year’s Google I/O, with a takeaway that it’s truly an exciting time for Search. People come to
Google billions of times per day to fulfill their daily information needs.
We’re focused on creating features and tools that we believe will help users
and publishers make the most of Search in today’s world. As Google continues to
evolve and expand to new interfaces, such as the Google assistant and Google
Home, we want to make it easy for publishers to integrate and grow with Google.
In case you didn’t have a chance to attend all our sessions, we put together a
recap of all the Search happenings at I/O.
1: Introducing rich cards
We announced rich cards, a new Search result format building on rich snippets, that uses schema.org
markup to display content in an even more engaging and visual format. Rich
cards are available in English for recipes and movies and we’re excited to roll
out for more content categories soon. To learn more, browse the new gallery with screenshots and code samples of each markup type or watch our rich cards devByte.
2: New Search Console reports
We want to make it easy for webmasters and developers to track and measure
their performance in search results. We launched a new report in Search Console to help developers confirm that their rich card markup is valid. In the report
we highlight “enhanceable cards,” which are cards that can benefit from marking up more fields. The new Search Appearance filter also makes it easy for webmasters to filter their traffic by AMP and rich
3: Real-time indexing
Users are searching for more than recipes and movies: they’re often coming to
Search to find fresh information about what’s happening right now. This insight
kickstarted our efforts to use real-time indexing to connect users searching
for real-time events with fresh content. Instead of waiting for content to be
crawled and indexed, publishers will be able to use the Google Indexing API to
trigger the indexing of their content in real time. It’s still in its early
days, but we’re excited to launch a pilot later this summer.
3: Getting up to speed with Accelerated Mobile Pages
We provided an update on our use of AMP, an open source effort to speed up the mobile web. Google Search uses AMP to
enable instant-loading content. Speed is important---over 40% of users abandon
a page that takes more than three seconds to load. We announced that we’re
bringing AMPed news carousels to the iOS and Android Google apps, as well as
experimenting with combining AMP and rich cards. Stay tuned for more via our blog and github page.
In addition to the sessions, attendees could talk directly with Googlers at the
Search & AMP sandbox.
5: A new and improved Structured Data Testing Tool
We updated the popular Structured Data Testing tool. The tool is now tightly integrated with the DevSite Search Gallery and the
new Search Preview service, which lets you preview how your rich cards will look on the search results page.
6: App Indexing got a new home (and new features)
We announced App Indexing’s migration to Firebase, Google’s unified developer platform. Watch the session to learn how to grow your app with Firebase App Indexing.
7: App streaming
App streaming is a new way for Android users to try out games without having to
download and install the app -- and it’s already available in Google Search.
Check out the session to learn more.
8. Revamped documentation
We also revamped our developer documentation, organizing our docs around topical guides to make it easier to follow.
Thanks to all who came to I/O -- it’s always great to talk directly with
developers and hear about experiences first-hand. And whether you came in
person or tuned in from afar, let’s continue the conversation on the webmaster forum or during our office hours, hosted weekly via hangouts-on-air.
Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? Until now, you've had to track all of these statistics separately. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.
It's easy to get started:
Property Sets will treat all URIs from the properties included as a single presence in the Search Analytics feature. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set. For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries.
This feature will work for any kind of property in Search Console. Use it to gain an overview of your international websites, of mixed HTTP / HTTPS sites, of different departments or brands that run separate websites, or monitor the Search Analytics of all your apps together: all of that's possible with this feature.
Don't just listen to us, here's what we heard from one of the beta-testers:
It was one of my most important demands since the beginning of Webmaster Tools / Search Console. And I love the way it is given to us. I see that the remarks of beta-testers have also been understood by Google engineers. So thank you so much! -- Olivier Andrieu (Abondance)
We'll be rolling this out over the next couple of days. If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track. If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature!
Posted by Ofir Roval, Search Console Team
P.S. Want to become a beta-tester for future features? Just sign up to become a beta-tester and we'll get in touch.
We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.
We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.
Learn more about rich cards in the Search and the mobile content ecosystem session at Google I/O (watch the recording on YouTube) or in our developer documentation. If you have more questions, find us in the dedicated Structured data section of our forum, on Twitter or on Google+.
Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.
The new tool is linked from Search Console's mobile usability report or available directly at https://search.google.com/search-console/mobile-friendly
The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!
We'd like to invite you to take it for a spin, try your website and other sites that you're curious about! Let us know how you like it - either here in the comments or in our webmaster help forums.
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