Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? Until now, you've had to track all of these statistics separately. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.
It's easy to get started:
Property Sets will treat all URIs from the properties included as a single presence in the Search Analytics feature. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set. For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries.
This feature will work for any kind of property in Search Console. Use it to gain an overview of your international websites, of mixed HTTP / HTTPS sites, of different departments or brands that run separate websites, or monitor the Search Analytics of all your apps together: all of that's possible with this feature.
Don't just listen to us, here's what we heard from one of the beta-testers:
It was one of my most important demands since the beginning of Webmaster Tools / Search Console. And I love the way it is given to us. I see that the remarks of beta-testers have also been understood by Google engineers. So thank you so much! -- Olivier Andrieu (Abondance)
We'll be rolling this out over the next couple of days. If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track. If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature!
Posted by Ofir Roval, Search Console Team
P.S. Want to become a beta-tester for future features? Just sign up to become a beta-tester and we'll get in touch.
Update March 28, 2017: Expanding Rich Cards globally
In 2016, we launched rich cards in the US, creating a new way for site owners to present previews of their content on the Search results page. Starting today, sites all over the world can now build rich cards across Google Search.
By building Rich Cards, you have a new opportunity to attract more engaged users to your page. Users can swipe through recipes in the UK from sites like BBC Good Food or browse movies in Mexico from Cinepapaya or view restaurants in Germany from Prinz.de. Also, rich cards support the AMP format. So if you build AMP pages, users will be able to swipe near instantly from page to page.
Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.
The new tool is linked from Search Console's mobile usability report or available directly at https://search.google.com/search-console/mobile-friendly
The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!
We'd like to invite you to take it for a spin, try your website and other sites that you're curious about! Let us know how you like it - either here in the comments or in our webmaster help forums.
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