Webmaster Central Blog
Official news on crawling and indexing sites for the Google index
Better understanding of your site
ceturtdiena, decembris 21, 2006
SES Chicago
was wonderful. Meeting so many of you made the trip absolutely perfect. It was as special as if (Chicago local)
Oprah
had joined us!
While hanging out at the Google booth, I was often asked about how to take advantage of our
webmaster tools
. For example, here's one tip on Common Words.
Common Words: Our prioritized listing of your site's content
The common words feature lists
in order of priority
(from highest to lowest) the prevalent words we've found in your site, and in links to your site. (This information isn't available for subdirectories or subdomains.) Here are the steps to leveraging common words:
1. Determine your website's key concepts. If it offers getaways to a cattle ranch in Wyoming, the key concepts may be "cattle ranch," "horseback riding," and "Wyoming."
2. Verify that Google detected the same phrases you believe are of high importance. Login to webmaster tools, select your
verified site
, and choose
Page analysis
from the
Statistics
tab. Here, under "Common words in your site's content," we list the phrases detected from your site's content in order of prevalence. Do the common words lack any concepts you believe are important? Are they listing phrases that have little direct relevance to your site?
2a. If you're missing important phrases, you should first review your content. Do you have solid, textual information that explains and relates to the key concepts of your site? If in the cattle-ranch example, "horseback riding" was absent from common words, you may then want to review the "activities" page of the site. Does it include mostly images, or only list a schedule of riding lessons, rather than conceptually relevant information?
It may sound obvious, but if you want to rank for a certain set of keywords, but we don't even see those keyword phrases on your website, then ranking for those phrases will be difficult.
2b. When you see general, non-illustrative common words that don't relate helpfully to your site's content (e.g. a top listing of "driving directions" or "contact us"), then it may be beneficial to increase the ratio of relevant content on your site. (Although don't be too worried if you see a few of these common words, as long as you also see words that are relevant to your main topics.) In the cattle ranch example, you would give visitors "driving directions" and "contact us" information. However, if these general, non-illustrative terms surface as the highest-rated common words, or the entire list of common words is only these types of terms, then Google (and likely other search engines) could not find enough "meaty" content.
2c. If you find that many of the common words still don't relate to your site, check out our blog post on
unexpected common words
.
3. Here are a few of our favorite posts on improving your site's content:
Target visitors or search engines?
Improving your site's indexing and ranking
NEW! SES Chicago - Using Images
4. Should you decide to update your content, please keep in mind that we will need to recrawl your site in order to recognize changes, and that this may take time. Of course, you can notify us of modifications by
submitting a Sitemap
.
Happy holidays from all of us on the Webmaster Central team!
SES Chicago: Googlers Trevor Foucher, Adam Lasnik and Jonathan Simon
Hey!
Check here if your site is mobile-friendly.
Iezīmes
accessibility
10
advanced
195
AMP
13
Android
2
API
7
apps
7
autocomplete
2
beginner
173
CAPTCHA
1
Chrome
2
cms
1
crawling and indexing
158
encryption
3
events
51
feedback and communication
83
forums
5
general tips
90
geotargeting
1
Google Assistant
3
Google I/O
3
Google Images
3
Google News
2
hacked sites
12
hangout
2
hreflang
3
https
5
images
12
intermediate
205
interstitials
1
youtube channel
6
javascript
8
job search
2
localization
21
malware
6
mobile
63
mobile-friendly
14
nohacked
1
performance
17
product expert
1
product experts
2
products and services
63
questions
3
ranking
1
recipes
1
rendering
2
Responsive Web Design
3
rich cards
7
rich results
10
search console
35
search for beginners
1
search queries
7
search results
140
security
12
seo
3
sitemaps
46
speed
6
structured data
33
summit
1
TLDs
1
url removals
1
UX
3
verification
8
video
6
webmaster community
24
webmaster forum
1
webmaster guidelines
57
webmaster tools
177
webmasters
3
Archive
2020
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2019
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2018
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2017
dec.
nov.
okt.
sept.
aug.
jūn.
maijs
apr.
marts
febr.
janv.
2016
dec.
nov.
okt.
sept.
aug.
jūn.
maijs
apr.
marts
janv.
2015
dec.
nov.
okt.
sept.
aug.
jūl.
maijs
apr.
marts
febr.
janv.
2014
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2013
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2012
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2011
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2010
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2009
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2008
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2007
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2006
dec.
nov.
okt.
sept.
aug.
Feed
Follow @googlewmc
Give us feedback in our
Product Forums
.
Subscribe via email
Enter your email address:
Delivered by
FeedBurner
