Analyze your visitors. Google Analytics is a free tool for webmasters to better understand their visitor traffic in order to improve site content. With metrics including the amount of time spent on each page and the percentage of new vs. returning visits to a page, webmasters can tailor their site's content around pages that resonate most with visitors.
Add custom search to your pages. Google Custom Search Engine (CSE) is a great way for webmasters to incorporate search into their site and help their site visitors find w
hat they're looking for. CSE gives webmasters access to a XML API, allowing greater control over the search results look and feel, so you can keep visitors on your site focused only on your content.
Add gadgets to your webpage. Google Gadgets for your Webpage are a quick and easy way for webmasters to enhance their sites with content-rich gadgets, free from the Google Gadget directory. Adding gadgets to your webpage can make your site more interactive and useful to visitors, making sure they keep coming back.
