Webmaster Central Blog
Official news on crawling and indexing sites for the Google index
Google Instant: Impact on Search queries
woensdag, september 08, 2010
Webmaster Level: All
Webmasters, you may notice some changes in you
Search queries
data due to the launch of
Google Instant
. With Google Instant, the page updates dynamically to show results for the top completion of what the user has typed, so this means people could be seeing and visiting your website much faster than before, and often without clicking the search button or hitting “enter.”
While the presentation of the search results may change, our most important advice to webmasters remains the same: Users want to visit pages with compelling content and a great user experience.
With Google Instant, you may notice an increase in
impressions
because your site will appear in search results as users type.
Impressions are measured in three ways with Google Instant:
Your site is displayed in search results as a response to a user’s completed query (e.g. by pressing “enter” or selecting a term from autocomplete). This is the traditional model.
With Google Instant, we also measure impressions in these new cases:
The user begins to type a term on Google and clicks on a link on the page, such as a search result, ad, or a related search.
The user stops typing, and the results are displayed for a minimum of 3 seconds.
To give an example, let’s say your site has lots of impressions for [hotels] and [hotels in santa cruz]. Now, because Instant is quickly fetching results as the user types, the user could see your site in the search results for [hotels] after typing only the partial query [hote]. If a user types the partial query [hote] and then clicks on any result on the page for [hotels], that counts as an impression for your site. That impression will appear in Webmaster Tools for the query [hotels]. The term 'hotels' would also be included in the HTTP referrer when the user clicks through to visit your website.
It’s likely that your site will still see impressions for queries like [hotels in santa cruz], but because Instant is helping the user find results faster, your site may see an increase in impressions for shorter terms as well.
Let us know if we can help you better understand how these changes impact
Webmaster Tools
, measured
Search queries and impressions, CTR
, or anything else. We’d love to hear from you in our blog comments or
Webmaster Help Forum
.
Guest post by Doantam Phan, Instant Search Team
Hey!
Check here if your site is mobile-friendly.
Labels
accessibility
10
advanced
195
AMP
13
Android
2
API
7
apps
7
autocomplete
2
beginner
173
CAPTCHA
1
Chrome
2
cms
1
crawling and indexing
158
encryption
3
events
51
feedback and communication
83
forums
5
general tips
90
geotargeting
1
Google Assistant
3
Google I/O
3
Google Images
3
Google News
2
hacked sites
12
hangout
2
hreflang
3
https
5
images
12
intermediate
205
interstitials
1
javascript
8
job search
2
localization
21
malware
6
mobile
63
mobile-friendly
14
nohacked
1
performance
17
product expert
1
product experts
2
products and services
63
questions
3
ranking
1
recipes
1
rendering
2
Responsive Web Design
3
rich cards
7
rich results
10
search console
35
search for beginners
1
search queries
7
search results
140
security
12
seo
3
sitemaps
46
speed
6
structured data
33
summit
1
TLDs
1
url removals
1
UX
3
verification
8
video
6
webmaster community
24
webmaster forum
1
webmaster guidelines
57
webmaster tools
177
webmasters
3
youtube channel
6
Archive
2020
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2019
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2018
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2017
dec
nov
okt
sep
aug
jun
mei
apr
mrt
feb
jan
2016
dec
nov
okt
sep
aug
jun
mei
apr
mrt
jan
2015
dec
nov
okt
sep
aug
jul
mei
apr
mrt
feb
jan
2014
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2013
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2012
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2011
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2010
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2009
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2008
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2007
dec
nov
okt
sep
aug
jul
jun
mei
apr
mrt
feb
jan
2006
dec
nov
okt
sep
aug
Feed
Follow @googlewmc
Give us feedback in our
Product Forums
.
Subscribe via email
Enter your email address:
Delivered by
FeedBurner
