Webmaster Central Blog
Official news on crawling and indexing sites for the Google index
A helping holiday hand: Website clinic for non-profits
dilluns, de desembre 20, 2010
Webmaster Level: Beginner
Cross-posted on the
Google Grants Blog
A New Year’s resolution
In the spirit of the holidays, here at Google we wanted to take the time to help out those who spend their days making our world a better place: non-profit organizations. A few weeks back, we asked webmasters of non-profits to
submit their organization’s site
to our Search Quality team for analysis. After some number crunching and trend analysis, we’re back to report on general areas for improvement and to guide you towards some useful resources!
Making our list, checking it twice
First, we’d like thank all of the amazing organizations who participated by submitting their sites. We got some great results, and are excited about all the diverse non-profit causes out there.
Our analysis will take place in the following two posts. The first post will focus on cleaning up HTML tags in your source code, while the second will examine improving user experience via better content accessibility.
Visions of... URLs... dancing in our heads
The great news is, every single site submitted had at least one or two areas to tweak to make it even better! So this information should be helpful to everyone out there, big or small. Just to whet your appetites, here’s a quick list of items that will not be addressed in our following posts, but that had some room for improvement in a large percentage of submitted sites:
Keep an eye on proper
canonicalization
: 56% of analyzed non-profit sites could improve their canonicalization practices. You can read more about canonicalization in
this blog post
from a previous site clinic.
Make sure your volunteer/support sections are visible: 29% of our submissions could improve their sites by making their support, volunteer, or donation sections easier to find. A great way to accomplish this is to add a donations tab to your navigation bar so it’s just one click away at all times.
Protect your confidential information: Lots of non-profits, especially those in the medical industry, deal with some very important and confidential information. Read up on how to
control your crawled and indexed content
, and remember to protect confidential content through proper authentication measures.
Make your Flash sites search engine friendly: We saw some beautiful sites running on Flash. Search engines have a hard time understanding Flash files, and we’re working to improve Flash comprehension on our end, but here are some discussion points on how you can
help us understand your Flash content
.
Posted by Alexi Douvas and Jen Lee, Search Quality Evaluation Team
Contributors: Aditya Goradia, Brandon Falls, Charlene Perez, Diara Dankert, Michael Wyszomierski, and Nelson Bradley
Hey!
Check here if your site is mobile-friendly.
Etiquetes
accessibility
10
advanced
195
AMP
13
Android
2
API
7
apps
7
autocomplete
2
beginner
173
CAPTCHA
1
Chrome
2
cms
1
crawling and indexing
158
encryption
3
events
51
feedback and communication
83
forums
5
general tips
90
geotargeting
1
Google Assistant
3
Google I/O
3
Google Images
3
Google News
2
hacked sites
12
hangout
2
hreflang
3
https
5
images
12
intermediate
205
interstitials
1
javascript
8
job search
2
localization
21
malware
6
mobile
63
mobile-friendly
14
nohacked
1
performance
17
product expert
1
product experts
2
products and services
63
questions
3
ranking
1
recipes
1
rendering
2
Responsive Web Design
3
rich cards
7
rich results
10
search console
35
search for beginners
1
search queries
7
search results
140
security
12
seo
3
sitemaps
46
speed
6
structured data
33
summit
1
TLDs
1
url removals
1
UX
3
verification
8
video
6
webmaster community
24
webmaster forum
1
webmaster guidelines
57
webmaster tools
177
webmasters
3
youtube channel
6
Archive
2020
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2019
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2018
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2017
de des.
de nov.
d’oct.
de set.
d’ag.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2016
de des.
de nov.
d’oct.
de set.
d’ag.
de juny
de maig
d’abr.
de març
de gen.
2015
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de maig
d’abr.
de març
de febr.
de gen.
2014
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2013
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2012
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2011
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2010
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2009
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2008
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2007
de des.
de nov.
d’oct.
de set.
d’ag.
de jul.
de juny
de maig
d’abr.
de març
de febr.
de gen.
2006
de des.
de nov.
d’oct.
de set.
d’ag.
Feed
Follow @googlewmc
Give us feedback in our
Product Forums
.
Subscribe via email
Enter your email address:
Delivered by
FeedBurner
