Webmaster Level: All
Webmasters have long been asking for better integration between
Google Webmaster Tools and
Google Analytics. Today we’re happy to announce a limited pilot for
Search Engine Optimization reports in Google Analytics, based on
Search Queries data from Webmaster Tools.
In addition to including Search Queries data found in Webmaster Tools, these Search Engine Optimization reports also take advantage of Google Analytics’ advanced filtering and visualization capabilities for deeper data analysis. For example, you can filter for queries that had more than 100 clicks and see a chart for how much each of those queries contributed to your overall clicks from top queries.
To enable these Search Engine Optimization reports, you should
sign up for the pilot and you must be both a Webmaster Tools verified site owner and a Google Analytics administrator. Each additional user who would like to view them also needs to individually
sign up for the pilot.
Posted by Christina Chen & Torrey Hoffman, Webmaster Tools Team
