Webmaster Central Blog
Official news on crawling and indexing sites for the Google index
A reminder about selling links that pass PageRank
penktadienis, vasario 22, 2013
Webmaster level: all
Google has said for years that
selling links that pass PageRank
violates our
quality guidelines
. We continue to
reiterate that guidance periodically
to help
remind site owners and webmasters
of that policy.
Please be wary if someone approaches you and wants to pay you for links or "advertorial" pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google's search results, as well as reduction of the site's visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google's search results.
If you receive a warning for selling links that pass PageRank in Google's
Webmaster Tools
, you'll see a notification message to look for "possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank." That's an indication that your site has lost trust in Google's index.
To address the issue, make sure that any paid links on your site don't pass PageRank. You can remove any paid links or advertorial pages, or make sure that any paid hyperlinks have the
rel="nofollow" attribute
. After ensuring that no paid links on your site pass PageRank, you can submit a
reconsideration request
and if you had a manual webspam action on your site, someone at Google will review the request. After the request has been reviewed, you'll get a notification back about whether the reconsideration request was granted or not.
We do take this issue very seriously, so we recommend you avoid selling (and buying) links that pass PageRank in order to prevent loss of trust, lower PageRank in the Google Toolbar, lower rankings, or in an extreme case, removal from Google's search results.
Posted by
Matt Cutts
, Distinguished Engineer
Hey!
Check here if your site is mobile-friendly.
Etiketės
accessibility
10
advanced
195
AMP
13
Android
2
API
7
apps
7
autocomplete
2
beginner
173
CAPTCHA
1
Chrome
2
cms
1
crawling and indexing
158
encryption
3
events
51
feedback and communication
83
forums
5
general tips
90
geotargeting
1
Google Assistant
3
Google I/O
3
Google Images
3
Google News
2
hacked sites
12
hangout
2
hreflang
3
https
5
images
12
intermediate
205
interstitials
1
youtube channel
6
javascript
8
job search
2
localization
21
malware
6
mobile
63
mobile-friendly
14
nohacked
1
performance
17
product expert
1
product experts
2
products and services
63
questions
3
ranking
1
recipes
1
rendering
2
Responsive Web Design
3
rich cards
7
rich results
10
search console
35
search for beginners
1
search queries
7
search results
140
security
12
seo
3
sitemaps
46
speed
6
structured data
33
summit
1
TLDs
1
url removals
1
UX
3
verification
8
video
6
webmaster community
24
webmaster forum
1
webmaster guidelines
57
webmaster tools
177
webmasters
3
Archive
2020
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2019
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2018
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2017
gruod.
lapkr.
spal.
rugs.
rugp.
birž.
geg.
bal.
kov.
vas.
saus.
2016
gruod.
lapkr.
spal.
rugs.
rugp.
birž.
geg.
bal.
kov.
saus.
2015
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
geg.
bal.
kov.
vas.
saus.
2014
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2013
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2012
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2011
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2010
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2009
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2008
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2007
gruod.
lapkr.
spal.
rugs.
rugp.
liep.
birž.
geg.
bal.
kov.
vas.
saus.
2006
gruod.
lapkr.
spal.
rugs.
rugp.
Feed
Follow @googlewmc
Give us feedback in our
Product Forums
.
Subscribe via email
Enter your email address:
Delivered by
FeedBurner