Official Google Webmaster Central Blog: Make the most of Search Queries in Webmaster Tools

Webmaster Central Blog

Official news on crawling and indexing sites for the Google index

mercoledì, febbraio 20, 2013

Search QueriesWebmaster Tools
Maile shares her approach to Search Queries in Webmaster Toolsvocabulary of Search Queries

Impressions

Average position (only the top-ranking URL for the user’s query is factored in our calculation)

Click

CTR

Prepare by understanding your website’s goals and your target audience (then using Search Queries “filters” to support your knowledge)

Sort by clicks in Top queries to understand the top queries bringing searchers to your site (for the given time period)

Sort by CTR to notice any missed opportunities

Categorize queries into logical buckets that simplify tracking your progress and staying in touch with users’ needs

Sort Top pages by clicks to find the URLs on your site most visited by searchers (for the given time period)

Sort Top pages by impressions to find valuable pages that can be used to help feature your related, high-quality, but lower-ranking pages

Written by Maile Ohye, Developer Programs Tech Lead

Etichette: beginner , intermediate , search results , webmaster tools

Give us feedback in our Product Forums.

Enter your email address:

Delivered by FeedBurner