Webmaster Central Blog
Official news on crawling and indexing sites for the Google index
Video: Expanding your site to more languages
Monday, September 30, 2013
Webmaster Level: Intermediate to Advanced We filmed a video providing more details about expanding your site to more languages or country-based language variations. The video covers details about
rel=”alternate” hreflang
and potential implementation on your multilingual and/or multinational site.
Video and
slides
on expanding your site to more languages
You can watch the entire video or skip to the relevant sections:
Potential search issues with international sites
Questions to ask within your company before beginning international expansion
International site use cases
rel=”alternate” hreflang and hreflang=”x-default”: details and implementation
Best practices
Additional resources on hreflang include:
Webmaster Help Center article on
rel=”alternate” hreflang and hreflang=”x-default”
More blog posts
Working with multilingual sites
Working with multiregional sites
New markup for multilingual content
Introducing "x-default hreflang” for international landing pages"
Webmaster discussion forum FAQ on internationalization
Webmaster discussion forum for internationalization
(review answers or post your own question!)
Good luck as you expand your site to more languages!
Written by
Maile Ohye
, Developer Programs Tech Lead
Better backlink data for site owners
Thursday, September 12, 2013
Webmaster level: intermediate
In recent years, our free Webmaster Tools product has provided roughly 100,000
backlinks
when you click the "Download more sample links" button. Until now, we've selected those links primarily by lexicographical order. That meant that for some sites, you didn't get as complete of a picture of the site's backlinks because the link data skewed toward the beginning of the alphabet.
Based on feedback from the webmaster community, we're improving how we select these backlinks to give sites a fuller picture of their backlink profile. The most significant improvement you'll see is that most of the links are now sampled uniformly from the full spectrum of backlinks rather than alphabetically. You're also more likely to get example links from different top-level domains (TLDs) as well as from different domain names. The new links you see will still be sorted alphabetically.
Starting soon, when you download your data, you'll notice a much broader, more diverse cross-section of links. Site owners looking for insights into who recommends their content will now have a better overview of those links, and those working on cleaning up any bad linking practices will find it easier to see where to spend their time and effort.
Thanks for the feedback, and we'll keep working to provide helpful data and resources in
Webmaster Tools
. As always, please ask in our
forums
if you have any questions.
Posted by Yinnon Haviv, Software Engineer, Webmaster Tools Team
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