Webmaster Central Blog
Official news on crawling and indexing sites for the Google index
Video: Creating a SEO strategy (with Webmaster Tools!)
otrdiena, novembris 12, 2013
Webmaster Level: Intermediate Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.
Fifteen-minute video to help your create the SEO strategy at your company
The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest):
Creating a SEO strategy
Using Webmaster Central as mock company
Building an SEO strategy
Understand searcher persona workflow
Determine company and website goals
Audit your site to best reach your audience
Execute and make improvements
Overcoming obstacles
Feel free to reference the
slides
as well.
Written by
Maile Ohye
, Developer Programs Tech Lead
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195
AMP
13
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2
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7
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7
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2
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173
CAPTCHA
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2
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1
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158
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3
events
51
feedback and communication
83
forums
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general tips
90
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1
Google Assistant
3
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3
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2
hacked sites
12
hangout
2
hreflang
3
https
5
images
12
intermediate
205
interstitials
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youtube channel
6
javascript
8
job search
2
localization
21
malware
6
mobile
63
mobile-friendly
14
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1
performance
17
product expert
1
product experts
2
products and services
63
questions
3
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recipes
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7
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10
search console
35
search for beginners
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search queries
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search results
140
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seo
3
sitemaps
46
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structured data
33
summit
1
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1
url removals
1
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3
verification
8
video
6
webmaster community
24
webmaster forum
1
webmaster guidelines
57
webmaster tools
177
webmasters
3
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