Webmaster Central Blog
Official news on crawling and indexing sites for the Google index
Deeper Integration of Search Console in Google Analytics
torsdag, mai 12, 2016
(Cross-posted from the
Google Analytics Blog
.)
Google Analytics helps brands optimize their websites and marketing efforts for all sources of traffic, and Search Console is where website owners manage how they appear in Google organic search results. Today, we are introducing the ability to display Search Console metrics alongside Google Analytics metrics, in the same reports, side by side - giving you a full view of how your site shows up and performs in organic search results.
For years, users of both Search Console and Google Analytics have been able to link the two properties (
instructions
) and see Search Console statistics in Google Analytics, in isolation. But to gain a fuller picture of your website’s performance in organic search, it’s beneficial to see how visitors reached your site and what they did once they got there.
With this update, you’ll be able to see your Search Console metrics and your Google Analytics metrics in the same reports, in parallel. By combining data from both sources at the landing page level, we’re able to show you a full range of Acquisition, Behavior and Conversion metrics for your organic search traffic. This feature out is rolling out over the coming few weeks, so not everyone will see it immediately.
 New Search Console reports combine Search Console and Google Analytics metrics
New Insights
The new reports allow you to examine your organic search data end-to-end and discover unique and actionable insights. Your Acquisition metrics from Search Console, such as impressions and average position, are now available in relation to your Behavior and Conversion metrics from Google Analytics, like bounce rate and pages per session.
Below are some new capabilities resulting from this improved integration:
• Find landing pages that are attracting many users through Google organic search (e.g., high impressions and high click through rate) but where users are not engaging with the website. In this case, you should consider improving your landing pages.
• Find landing pages that have high site engagement but are not successfully attracting users from Google organic search (e.g., have low click through rate). In this case, you might benefit from
improving titles and descriptions shown in search
.
• Learn which queries are ranking well for each organic landing page.
• Segment organic performance by device category (desktop, tablet, mobile) in the new Devices report. 
New Landing Page report showing Search Console and Google Analytics metrics
Additional Information
Each of these new reports will display how your organic search traffic performs. As data is joined at the landing page level, Landing Pages, Countries and Devices will show both Search Console and Google Analytics data, while the Queries report will only show Search Console data for individual queries. The same search queries will display in Google Analytics as you see in Search Console today.
As mentioned in our
Search Console Help Center
, some data may not be displayed, to protect user privacy. For example, Search Console may not track some infrequent queries, and will not display those that include personal or sensitive information.
Also, while the data is displayed in parallel, not all Google Analytics features are available for Search Console data - including segmentation. Any segment that is applied to the new combined reports will only apply to Google Analytics data. You may also see that clicks from Search Console may differ from total sessions in Google Analytics.
To experience the new combined reports from Search Console and Google Analytics,
make sure your properties are linked
, and then navigate to the new section “Search Console”, which should appear under “Acquisition” in the left-hand navigation in Google Analytics.
Posted by Joan Arensman, Product Manager, and Daniel Waisberg, Analytics Advocate
Hey!
Check here if your site is mobile-friendly.
Etiketter
accessibility
10
advanced
195
AMP
13
Android
2
API
7
apps
7
autocomplete
2
beginner
173
CAPTCHA
1
Chrome
2
cms
1
crawling and indexing
158
encryption
3
events
51
feedback and communication
83
forums
5
general tips
90
geotargeting
1
Google Assistant
3
Google I/O
3
Google Images
3
Google News
2
hacked sites
12
hangout
2
hreflang
3
https
5
images
12
intermediate
205
interstitials
1
javascript
8
job search
2
localization
21
malware
6
mobile
63
mobile-friendly
14
nohacked
1
performance
17
product expert
1
product experts
2
products and services
63
questions
3
ranking
1
recipes
1
rendering
2
Responsive Web Design
3
rich cards
7
rich results
10
search console
35
search for beginners
1
search queries
7
search results
140
security
12
seo
3
sitemaps
46
speed
6
structured data
33
summit
1
TLDs
1
url removals
1
UX
3
verification
8
video
6
webmaster community
24
webmaster forum
1
webmaster guidelines
57
webmaster tools
177
webmasters
3
youtube channel
6
Archive
2020
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2019
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2018
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2017
des.
nov.
okt.
sep.
aug.
juni
mai
apr.
mars
feb.
jan.
2016
des.
nov.
okt.
sep.
aug.
juni
mai
apr.
mars
jan.
2015
des.
nov.
okt.
sep.
aug.
juli
mai
apr.
mars
feb.
jan.
2014
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2013
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2012
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2011
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2010
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2009
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2008
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2007
des.
nov.
okt.
sep.
aug.
juli
juni
mai
apr.
mars
feb.
jan.
2006
des.
nov.
okt.
sep.
aug.
Feed
Follow @googlewmc
Give us feedback in our
Product Forums
.
Subscribe via email
Enter your email address:
Delivered by
FeedBurner
