Video is an important and growing medium used to consume information online, and we want to make it as easy as possible for people to find useful and interesting videos on Google. Today, we’re introducing two new tools to help you understand your videos’ performance in Search and identify opportunities to improve your video markup.
There are three main ways people can see videos on Google Search today: on the main Search page; on the videos Search tab; and in Discover:
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| Left to right: Videos on the main search page; video search; and Discover. |
Video Enhancement Report
Structured data can help search engines understand when videos appear on a page, so they can be displayed with a rich visual treatment, including accurate information on a video’s duration, upload date, and other metadata, as well as
previews. This in turn helps users better understand what they’ll find in your video before they click.
A new report for “Videos” is now available in Search Console for sites that use
structured data to annotate videos. The report allows you to see any errors and warnings for markup implemented on your site. When you fix an issue, you can use the report to validate if it was resolved by re-crawling your affected pages. Learn more about the
rich result status reports.
Video Appearances in Performance Report
The Search Console performance report already includes an option to see the performance of your video tab search results (type = video). We are excited to share that we’ve extended our support for videos, so you can now also see the performance of your videos in the main Search results tab (type = web) and in
Discover using the new “Videos” appearance. Content can appear with the video appearance if your page uses
VideoObject structured data, or if Google uses other signals to detect that there is a video on the page.
These new tools should make it easier to understand how your videos perform on Search and to identify and fix video issues. We also recommend you follow these
video best practices. If you have any questions, be sure to post in our
forum.
Posted by Danielle Marshak, Product Manager
