Webmaster Central Blog
Official news on crawling and indexing sites for the Google index
A new layer to Google Trends
Friday, June 20, 2008
Written by R.J. Pittman, Director of Product Management - Consumer Search Properties
Two years ago
, we launched
Google Trends
, a tool that lets anyone see what the world is searching for, and compare the world's interest in your favorite topics.
Last year
, we added
Hot Trends
, which shows what people are searching for right now - the fastest rising search queries on Google, updated every hour. And just
last week
, we introduced normalized search volume numbers available for export in Google Trends.
Today, we add a new layer to Trends with
Google Trends for Websites
, a fun tool that gives you a view of how popular your favorite websites are, including your own! It also compares and ranks site visitation across geographies, and related websites and searches.
Let's take a look at one example, the release of Radiohead's
In Rainbows
album. As part of our annual
Zeitgeist
, we post the fastest rising search terms, and this past year,
radiohead
took the crown as the fastest rising search term in the last quarter of 2007.
Using Google Trends, we can see the search volume for
radiohead
compared to
in rainbows
over the last 12 months
.
radiohead
vs.
in rainbows
With Hot Trends, we can see that on
October 10th
(the release date of
In Rainbows
), people were most interested in
downloading
In Rainbows
and
reviews
of the new release.
Now, using Trends for Websites, this story can be viewed from another perspective: we can see how the number of unique visitors that visit
radiohead.com
and
inrainbows.com
has changed over the last 12 months, the countries where the sites are most popular, the top related sites and search terms.
radiohead.com
vs.
inrainbows.com
We can see that in October 2007,
radiohead.com
(the blue line) saw a huge surge in popularity. The release of
In Rainbows
clearly drove many people to visit the band's website. The album's website,
inrainbows.com
(the red line), saw an even more dramatic jump; probably because that is where you could actually download the new album. And, it looks like site traffic to
radiohead.com
has increased overall, even as
inrainbows.com
traffic declined.
Keep in mind that Trends for Websites is a
Google Labs
product and that we are experimenting with ways to improve the quality of the data. Because data is estimated and aggregated over a variety of sources, it may not match the other data sources you rely on for web traffic information. For more information, be sure to check out our
Website Owners FAQs
.
To start using Trends for Websites, head over to
Google Trends
.
Hey!
Check here if your site is mobile-friendly.
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